The c3 logo was created after a powerful visualization exercise experienced by the founding group when asked what the vision of the organization looked like. Aritst Terry Rosson executed the design from the original which was scratched out on a whiteboard. It was created to symbolically represent the philosophical makeup of the organization, the four wings of c3 and its think tank, the c3: VisionLAB, which in turn makes the entire logo dynamic, describing c3 appropriately as a metaprocess.
The four wings respectively represent::
Community
Events
Content
Consulting and Education
The four areas are further representative of the elements; water, fire, air and earth, the four-fold human body (physical, emotional, mental, energetic) and many other perennial symbols and categorizations. The c3: VisionLAB is found at the center of the logo and can be symbolically represented as the "All-Seeing Eye."
The c3 logo was created after a powerful visualization exercise experienced by the founding group when asked what the vision of the organization looked like. Aritst Terry Rosson executed the design from the original which was scratched out on a whiteboard. It was created to symbolically represent the philosophical makeup of the organization, the four wings of c3 and its think tank, the c3: VisionLAB, which in turn makes the entire logo dynamic, describing c3 appropriately as a metaprocess.